Senior Research Scientist at SINTEF
Contact: email: pbb at sintef.no or cell +47 9280 6546
Education and work experience:
- Education: Ph.D. in Media and Communication Studies, University of Oslo (2012) and M.Sc. in Psychology at Norwegian University of Science and Technology (2000). Master of management program in Innovation Management in a Global Business Perspective, Norwegian Business School (2014).
- Affiliation: Currently a Senior Research Scientist at SINTEF, the Department for Networked Systems and Services (in Oslo, Norway).
- Experience: Worked on various projects, academically funded as well as for the EC (e.g. CITIZEN MEDIA, REVEAL, CitiSense, EuKidsOnline, i2i) and for a range of companies, including several international collaborations.
- Visiting scholar: New York University in 2010.
- Member of NOU – Official Norwegian Reports, Youth and Power (NOU 2011:20).
- Member of the working group: National Guidelines for Open Access in Norway (2016-2017) Ministry of Education and Research.
- Deputy Member of the Privacy Appeals Board in Norway (2017-2020) Ministry of Local Government and Modernisation.
Main research interests:
Works at the intersection of new technologies and social psychology, with research related to use and motivations for participation in social media, as well as the social impact of such use. Currently working on journalists working practices and how people consume facts and perceive fact-checking services in social media. Moreover, as a project manager of the research project SOCIAL HEALTH BOTS (2017-2020), I’m researching the human-chatbots interaction.
Selected Publications (see all)
- Brandtzaeg, P.B., & Følstad, A. (in press, 2017). Trust and distrust in online fact-checking services. Communications of the ACM.
- Lüders, M., & Brandtzaeg, P. B. (2017). ‘My children tell me it’s so simple’ – A mixed-methods approach to understand older non-users’ perceptions of social networking sites. New Media & Society, 19(2), 181-198.
- Brandtzaeg, P.B. (2017). Facebook is no «great equalizer»: A big data approach to gender differences in civic engagement across countries. Social Science Computer Review, 35(1), 103–125.
- Brandtzaeg, P.B., Lüders, M., Spangenberg, J., Rath-Wiggins, L., & Følstad, A. (2016). journalistic verification practices concerning social media. Journalism Practice, 10(3), 323-342. (Open Access).
- Brandtzaeg, P.B., Haugestveit, I.M., Lüders, M.,& Følstad, A. (2016). How Should Organizations Adapt to Youth Civic Engagement in Social Media? A Lead User Approach. Interacting with Computers, 28(5), 664-679
- Brandtzaeg, P.B. (2016). The Social Media Natives: The Relationship between Young Peoples’ Media User Type and their Media Use at School (pp. 149-162), in E. Elstad (Ed.). Digital expectations and experiences in education, SENSE Publishers, Boston, MA. ISBN: 978-94-6300-646-0
- Mainsah, H., Brandtzaeg, P.B., &, Følstad, A. (2016) Bridging the Generational Culture Gap in Youth Civic Engagement through Social Media: Lessons Learnt from Young Designers in Three Civic Organisations. The Journal of Media Innovations, 3(1), 23-40. (Open Access).
- Brandtzaeg, P.B., Haugestveit, I.M., Lüders, M.,& Følstad, A. (2015, May). Participation Barriers to Youth Civic Engagement in Social Media. Proceedings of 9th International AAAI Conference on Web and Social Media (ICWSM 15). Oxford. ISBN 978-1-57735-733-9. p. 578-81. (Open Access).
- Brandtzæg, P.B., & Haugstveit, I.M. (2014). Facebook Likes: A Study of Liking Practices for Humanitarian Causes. International Journal of Web Based Communities, 10(3), 258 – 279.
- Brandtzaeg, P.B., Lüders, M., Spangenberg, J., Rath-Wiggins, L., & Følstad, A. (2014, April, 24-25). Social media as a trustworthy news source: Exploring journalists’ working practices concerning social media. The International Symposium on Media Innovations. 2014. Oslo. [Awarded as the Conference Best Paper].
- Brandtzaeg, P.B. (2012). Social networking sites: their users and social implications – a longitudinal study. Journal of Computer-Mediated Communication, 17(4), 467-488. (Open Access).
- Brandtzaeg, P.B., Følstad, A., Mainsah, H., (2012, July, 19-21.). Designing for youth civic engagement in social media. In Proceedings of the IADIS International Conference of Web Based Communities and Social Media, Lisbon, Portugal. pp. 65-73 [Awarded as the Conference Best Paper].
- Brandtzaeg, P.B. (2012). Understanding cyber behavior in Europe (pp. 1234-1249). In Yan, Z (Ed). Encyclopedia of Cyber Behavior. IGI Global. Albany NY. USA.
- Pettersen, L., & Brandtzaeg, P. B. (2012). Privacy challenges in Enterprise 2.0. Selected Papers of Internet Research, 2. Available at: http://spir.aoir.org/index.php/spir/article/view/14. (Open Access).
- Endestad, T., Heim, J. Kaare, B., Torgersen, L., & Brandtzaeg, P.B. (2011). Media User Types among Young Children and Social Displacement. Nordicom Review, 1(30), 17-30. (Open Access).
- Brandtzaeg, P.B, Heim, J. & Karahasanovic, A. (2011). Understanding the new digital divide – A typology of Internet users in Europe. International Journal of Human Computer Studies, 69(3), 123-138.
- Brandtzaeg, P.B., & Heim, J. (2011). A Typology of Social Networking Sites Users. International Journal of Web Based Communities, 7(1), 28-51.
- Brandtzaeg, P.B., Lüders, M., & Skjetne, J. H. (2010). Too many Facebook “friends”? Content sharing and sociability versus the need for privacy in social network sites. International Journal of Human-Computer Interaction, 26(11), 1006-1030.[One of the most cited in International Journal of Human-Computer Interaction].
- Brandtzaeg, P. B. (2010). Towards a unified Media-User Typology (MUT): A meta-analysis and review of the research literature on media-user typologies. Computers in Human Behavior, 26(5), 940-956.
- Brandtzaeg, P.B., Heim, J., & Kaare, B. (2010). Bridging and Bonding in Social Network Sites – Investigating Family-Based Capital. International Journal of Web Based Communities, 6(3), 231-353. [Awarded as one of the 10 best articles from the 10 years of Int. Journal of Web-Based communities]. (Open Access).
- Brandtzæg, P.B., Følstad, A. Obrist, M., Geerts, D. & R. (2010, Dec 9-11.). Innovation in online communities – Towards community-centric design. In P. Daras Ibarra and O. Mayora (Eds.), proceedings of the First International Conference, UCMedia 2009, Venice, Italy, LNICST, Springer, Vol. 40 (3), pp. 50–57.[Nominated to The Conference Best Paper Award]
- Brandtzaeg, P.B., & Heim, J. (2009, 19-24 July). Why people use social networking sites. In A.A. Ozok and P. Zaphiris (Eds.): Proceedings of the HCI International. San Diego, CA. Online Communities, LNCS. Springer-Verlag Berlin Heidelberg, pp. 143–152.
- Brandtzaeg, P.B., Staksrud, E., Hagen, I., & Wold, T. (2009). Norwegian children’s experiences of cyberbullying in different technological platforms. Journal of Children and Media, 3(4), 349-365.
- Brandtzaeg, P. B., & Heim, J. (2009). Children’s Electronic Gaming Content Preferences and Psychosocial Factors – Is there a connection? Nordicom Review, 30(2), 69-87. (Open Access).
- Karahasanović, A., Brandtzaeg, P.B., Vanattenhoven, J. Lievens, B., Nielsen, T. K., & Pierson, J. (2009). Ensuring Etiquette, Trust, and Privacy when developing Web 2.0 Applications. Computer, 42(6), 42-49.
- Karahasanović, A., Brandtzaeg, P.B., Heim, J., Lüders, M., Vermeir, L., Pierson, J., Lievens, B., Vanattenhoven, J., & Jans, G. (2009). Co-Creation and User-Generated Content – Elderly People’s User Requirements. Computers in Human Behavior, 25(3), 655-679.
- Brandtzaeg, P. B., & Heim, J. (2009). Explaining Participation in Online Communities. In (Eds) Brian Whitworth and Aldo de Moor. Handbook of Research on Socio-Technical Design and Social Networking Systems (pp. 167-182). Information Science Reference. New York, USA.
- Brandtzaeg, P.B., & Lüders, M. (2008). eCitizen 2.0: the Ordinary Citizen as a Supplier of Public-Sector Information. SINTEF report (Open Access).
- Brandtzaeg, P.B., Heim, J., & Kaare, B.H. (2008, 8-10, July). A study of user motivation and family-based capital among online community users in Norway. In Piet Kommers et al. (Eds.) Proceedings of the IADIS International Conference of Web-Based ComPmunities. Amsterdam, Netherlands. IADIS press, pp. 21-30 [Awarded as the Conference Best Paper].
- Obrist, M., Geerts, D., Brandtzaeg, P. B., and Tscheligi, M. (2008, April 05 – 10). Design for creating, uploading and sharing user-generated content. In CHI ’08 Extended Abstracts on Human Factors in Computing Systems, Florence, Italy, ACM, New York, pp. 2391-2394. (Open Access).
- Geerts, D., Obrist, M., Tscheligi, M., and Brandtzaeg, P. B. (2007, April 28 – May 03). Supporting non-professional users in the new media landscape. In CHI ’07 Extended Abstracts on Human Factors in Computing Systems, San Jose, CA, USA. ACM, New York,pp. 2849-2852.
- Heim, J., Brandtzaeg, P. B., Endestad, T., Kaare, B. H., & Torgersen, L. (2007). Children’s Usage of Media Technologies and Psychosocial Factors. New Media & Society, 9(3), 425-454.
- Kaare, B. H., Brandtzaeg, P. B., Endestad, T., & Heim, J. (2007). In the Borderland Between Family orientation and Peer-culture: The Use of Communication Technologies among Norwegian Tweens. New Media & Society, 9(4), 603-624. (Open Access).
Selected Key notes:
- delTA – Sosiale medier og ungdoms politiske engasjement (Social media and political engagement among youth). Ung 3.0. Union Scene, Drammen. 13.03.2013
- A big data approach to understand gender differences in online civic engagement. International Conference ‘Communication and Digital Society, Madrid, Spain. 17.04.2013
- Research Disclosures in Social Media. EMTACL10. International conference on Emerging technologies in academic libraries. Trondheim, Norway 27.04.2010.
Cited/interviewed in newspapers, television, and radio in Norway more than 500 times. Also appearing in some international media outlets such as El País, BBC News (World have your say), Innovations Report, ACM Tech News, Science Nordic, SumaDiario, Tendencias21, and ScienceDaily
- 2014: Awarded as the Conference Best Paper: The International Symposium on Media Innovations. April 24-25, 2014. Oslo.
- 2014: Awarded as one of 10 top articles from the 10 years of The International Journal of Web Based Communities. (Tenth-anniversary issue).
- 2012: Awarded as the Conference Best Paper, The IADIS International conference on Web Based Communities and Social Media (WBC 2012), July 19-21, 2012, Lisbon.
- 2008: Awarded as the Conference Best Paper, The IADIS International Conference on Web-Based Communities. July 09-10, 2008. Amsterdam.